The luxury rental property unifies their visual brand narrative and messaging through content and strategy.
Website & Original Assets
The American Copper Buildings get a new website to simplify the user experience by streamlining the navigation and prioritizing critical information, such as listing availabilities and application forms. By designing and developing modular components, the client is provided with CMS flexibility and the user with intuitive consistency.
Various digital marketing messaging and assets for the brand were crafted that further pushed marketing efforts towards the building’s unique collection of amenities across various media platforms. To promote the building’s amenity launch, bold and graphic invitations were created that featured animated treatments and creative copy that reinforced the building’s core brand identity.
Social media assets were art directed and captured through still imagery and video throughout the space that spoke to the building’s unique details and amenities, further pushing engagement on their social platforms to support leasing.