Creative Direction & Management Skills

  • Led and managed large creative projects from strategy to delivery for editorial brands, platforms and in-house agency including projects such as publication design, marketing design, UX/UI, branding and event collateral.
  • Tracked project timelines and deadlines to ensure creative teams and vendors are kept informed and workload is maintained at manageable levels.
  • Strong presentation, conceptual thinking and writing skills. 
  • Crafted detailed and concise SOWs that clearly laid out the project scope and guidelines.
  • Managed client communication across all teams, ensuring on schedule, feedback and stated objectives are all addressed while also managing creative assets for on-time client delivery.
  • Streamlined and enforced production processes through enhancing workflows and strategizing toolsets to ensure quality elevation in all aspects of creative execution.
  • Led, inspired, and developed talented internal creative teams—assigning tasks to team members, setting clear, specific performance objectives, standards and accountability.

Production Skills

  • Produced and tracked multiple creative shoots at once while partnering cross-functionally with diverse teams.
  • Strategized and maximized production to ensure all possible assets were achieved within the given restraints.
  • Mentored, managed, and collaborated with all team members and crew while properly aligning creative.
  • Negotiated terms with external suppliers, crew and talent.
  • Identified emerging talent with an intuitive understanding of the creative and brand guidelines.
  • Researched competitive landscape across global markets to identify trends, inspiration and references.
  • Provided all necessary production documentation and oversaw all management of logistics while also serving as on-set producer. 
  • Effectively accounted assigned jobs—managing budgets, quotes, organizing costs, process invoices and tracking of billing requests.

Clients

Alpha Industries, Arezzo, Bernstein & Andriulli, Cartier, The Daily Front Row, Erno Laszlo, First Aid Beauty, L’Officiel USA, Marriott, NBC, New Era, Sam Edelman, SIXTY Hotels, W Hotels, WIRED


Collaborations

Greta Gerwig, Iman, Joe Jonas, John Legend, Jonathan Groff, Kiernan Shipka, Logan Lerman, Malin Akerman, Moby, Qin Shupei, Rebecca Hall, Richard Biedul, Thom Browne, Wang Xiao, Zhao Lei