Featuring supermodel Carolyn Murphy with photography by the legendary Kelly Klein in Palm Springs, California. The campaign was featured in a multitude of print and digital publications including Vogue, Elle, Marie Claire, Harper’s Bazaar, Wall Street Journal Magazine, Modern Luxury and Refinery29.
Brand-aligned social media content was created for the Sam Edelman brand campaign, bringing engagement front and center.
Using paid media results, flexible digital marketing content was created that had rotating creative based on media performance to enhance conversions and CTR’s.
An omni-channel approach to creative and media strategy which in turn shifted perception and drove awareness and conversion for the brand. A brand narrative was crafted that set the stage for our creative strategy and execution of the brand campaign.